The power of music connects us all
The Recording Academy and TBWA\Chiat\Day have been working on a Multimedia Website Platform to provide the base of the advertising campaign for the 52nd Annual Grammy Awards 2010.
The first ever interactive multimedia fan experience website boasts an innovative social media platform on which postings from social network sites are regenerated to compose a portrait of the nominated artists in real time. This feature enables fans to submit content which is used to compose a living portrait that refreshes continuously at a speedy rate.
The hommage is clearly apparent while this also creates an image of fan voting.
"Music connects us all and while it comes to life in the hands of artists, it lives and breathes in the hearts and minds of fans," said Evan Greene, Chief Marketing Officer of The Recording Academy. "With the natural evolution of social media, fans have become a cultural force driving the power of music, and this year's ad campaign celebrates the connection between fans and some of today's most relevant artists."
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